Core attributes of the SAGE archetype include wisdom, insight, and expertise. The SAGE is driven by a profound desire to understand the world through intelligence and knowledge. With a strategy focused on discovery and exploration, key brand words like "enlighten," "guide," and "discover" define the SAGE's mission to provide clarity and trusted advice. Confident, reflective, and in control, the SAGE values thoughtful planning and meticulous consideration in every situation. Their greatest fear is being misled or overlooked, motivating them to continually seek deeper understanding and mastery while sharing valuable insights that illuminate the path for others.

Core attributes of the CREATOR archetype include imagination, expressiveness, and resourcefulness. The CREATOR is driven by a profound desire to bring ideas to life and transform the world through innovation and artistry. With a strategy focused on creativity and originality, key brand words like "inspire," "transform," and "unleash" define the CREATOR's mission to design and deliver exceptional concepts. Visionary and inventive, the CREATOR embraces experimentation, constantly striving to craft unique and impactful experiences. Their greatest fear is mediocrity or stagnation, motivating them to push boundaries and create captivating products that resonate with audiences and leave a lasting impression.

Core attributes of the REBEL archetype include boldness, independence, and a fearless spirit. The REBEL thrives on challenging the status quo and pushing against established norms. With a strategy focused on defiance and bold action, key brand words like "disrupt," "ignite," and "transform" define the REBEL’s mission to innovate and create lasting change. Fearless and unconventional, the REBEL embraces risk and stands as a catalyst for rebellion and transformation. Their greatest fear is conformity or losing their edge, so they constantly strive to stand out, shake things up, and inspire others to question the world around them.

Core attributes of the RULER archetype include authority, control, and stability. The RULER is driven by a profound desire to create order, establish structure, and lead with confidence. With a strategy focused on command and influence, key brand words like "empower," "govern," and "establish" define the RULER’s mission to uphold excellence and security. Powerful and decisive, the RULER values strategic leadership and the ability to set standards that inspire trust and loyalty.Their greatest fear is chaos or loss of control, motivating them to build legacies of strength, stability, and unwavering success..

Core attributes of the LOVER archetype include passion, connection, and sensuality. The LOVER is driven by a profound desire to build meaningful relationships and create deep emotional experiences. With a strategy focused on intimacy and allure, key brand words like "cherish," "embrace," and "indulge" define the LOVER’s mission to inspire affection and appreciation. Expressive and devoted, the LOVER thrives on beauty, harmony, and the power of desire. Their greatest fear is being unloved or unwanted, motivating them to cultivate warmth, elegance, and lasting emotional bonds through their presence and offerings.